Bio
Eloise is the editor of Boutique Hotel News and Serviced Apartment News - two leading B2B media platforms covering the global hotel and extended stay industries.
She regularly connects with industry leaders through interviews, panels and live events, sharing practical strategies and fresh viewpoints.
Highlights include:
Appointed by a national UK hotel group to steer a results-focused discussion, delivering practical strategies for independent hotels to maximise social media impact
Co-hosted a black tie awards ceremony for the global serviced apartment, aparthotel and extended stay industry
Addressed hotelier members at a global consortium’s annual conference on the evolving role of luxury travel trade media and how to strengthen brand positioning
Featured at the annual conference of a leading US hospitality software platform to interview the company’s CEO on innovation in hotel technology
Led a high-profile fireside chat with a US hotelier CEO at an international hotel investment conference on growth strategies, market challenges, and emerging opportunities
Invited by a global professional body for hospitality and leisure professionals to appear as a podcast guest, sharing insights on industry legacy, brand value and future leadership
Performance and growth
Exploring how evolving KPIs, investment strategies, and development opportunities are driving company success and shaping the global hospitality market.
Eloise draws on her industry knowledge to guide conversations on the following topics:
Technology and AI
Examining how the latest innovations in hospitality tech and artificial intelligence enhance efficiencies and strengthen competitive advantage.
Marketing and loyalty
Showcasing the strategies that expand reach, deepen guest engagement, boost lifetime value, and build stronger brand equity with measurable ROI.
Market and consumer insights
Revealing how the psychology of the modern traveller is shaping trends and informing strategic decisions across investment, product development, and marketing.
Operations and guest experience
Understanding how team management, workflow processes, and guest experience initiatives (pre, during, and post-stay) improve service quality, satisfaction, and overall business impact.
Sustainability and ESG
Navigating regulatory frameworks, financial planning, and strategic roadmaps to ensure compliance and long-term resilience.